Is Augmented Reality the Future of E-commerce?

August 26, 2022

Bringing augmented reality into e-commerce bridges the gap between physical and online shopping experiences and gives an immersive real-time interactive experience to customers. Augmented reality has the power to compel the audience to purchase products in a way no ordinary websites with 2D images or content can do.

Augmented Reality is the Future of E-commerce

With no doubt, we can say augmented reality makes online shopping interesting with its engaging and interactive experience. Once you adopt AR to your websites, apps, or your marketing platforms, it is going to forever change how your customers see and buy from your brand.

According to Invesp, 61% of online shoppers prefer to make purchases on sites that offer augmented reality technology and 63% of customers say augmented reality would improve their shopping experience. And many prefer AR to view the product before making the purchasing decision.

How can E-commerce Companies Benefit from AR

1. Improving Customer Relations

When consumers experience a unique customer experience while purchasing from you, they will shop again and even recommend your brand to others. Augmented reality technology helps to boost customer trust and even improve brand loyalty as it removes unnecessary friction and doubts in the shopping journey.

2. Reducing Friction in the Buying Journey

Though all the customer journey processes are now automated, they do face certain hurdles such as knowing in-depth information on complex products. Integrating AR into websites or apps enables the customer to check how the product looks in their space or even how the product fits them and make confident purchase decisions without second thoughts.

3. Reduce Return Rates

Most customers claim that they return goods as the products do not match the description. This leads to disappointment and even permanently not buying from the brand again. But when the customer is given the opportunity to try out or even see the products in their space, their confidence to purchase improves, and the return rates reduce drastically.

4. Higher Conversion Rates

According to the data from Shopify, products integrated with immersive technologies like AR saw 94% higher conversion rates than products without it. Providing unique and engaging experiences can catch customers’ attention, take you ahead of your competition and even improve sales and conversions.

The Future of Shopping is AR

More and more brands have started adopting AR in the shopping journey as the customers now demand immersive experiences. If you are looking to adopt augmented reality into your websites or app, contact us at info@iboson.io and our experts will get back to you and help you in your AR journey.